Your Mission Statement

While a vision statement tell people why your business is in existence, a mission statement tells people what you do to support make your vision a reality.

A mission statement should be as concise and serve as a bridge between your vision statement and your unique value proposition. Avoid adding too many details, the specifics of what you do will be provided in your solutions (products or services) section.

Mission statement examples:

• "We provide local low-cost housing to improve the social, economical and environmental well being of our community."
• "Create cleaner safer neighborhoods in which we live by working together with our neighbors to improve our local environmental quality."
• "It is the Mission of Advance Auto Parts to provide personal vehicle owners and enthusiasts with the vehicle related products and knowledge that fulfill their wants and needs at the right price. Our friendly, knowledgeable and professional staff will help inspire, educate and problem-solve for our customers."
• "To be the partner of choice for the world's leading service providers, governments and enterprises by helping them create, build and maintain the most innovative, reliable and cost-effective communications networks and meet their customers' growing needs through the rapid deployment of new communication services."
• "We give ordinary folk the chance to buy the same things as rich people."

For a comprehensive collection of corporate mission statements visit missionstatements.com.